Red Ribbon Committee

Purpose

To heighten public attention to drinking and driving during the holiday season.

Activities

* in May, present ideas to the Board members for the Red Ribbon launch and provide final details at the September meeting

* identify local businesses to become part of the Red Ribbon campaign and encourage these employers to put red ribbons in their pay cheque envelopes

* in partnership with public awareness/media committee, launch the Red Ribbon Campaign the first part of November

* prepare and distribute red ribbon boxes in the area served by MADD Huron/Bruce

* ensure the red ribbon boxes have an adequate supply of ribbons

* expand the red ribbon campaign by putting out 2 additional boxes a year

* have the red ribbon boxes ready for distribution by October 1

* encourage red ribbon business supporters to post MADD Canada signs during the holiday season

* give a specific list of tasks and timelines for which volunteers are needed to the recruitment committee